Tag Archives: culture

David McMurray
Anthropology, emeritus
Oregon State University

I am a product of the Upper Midwest with its (waning) Scandinavian and German influences. I am entangled in “milk culture,” as Andrea Wiley might put it. I am a subject shaped by the dairy industry and its powerful lobby. I know all of these things without really knowing them. What I want to say is milk forms a part of the habitus I swim in but, by definition, never think about. That is until the other day when I came across a propaganda poster on milk (more about that in a minute). The shock of (mis) recognition caused me to begin to take an inventory of my interactions with milk. My whole life has been spent drowning in the white drink. Maybe not drowning, but certainly milk has been a constant foodstuff friend. Have I ever gone more than a day or two in my whole life without ingesting some form of dairy? I am no Michael Pollan and so I don’t claim to be exploring in depth the intertwined history and sociocultural context that binds milk and North Americans. I only thought to provide to the SAFN blog a quick day-in-the-life diary of dairy, using myself as subject. Here goes:

My earliest milk memory comes from growing up (b. 1953) in Webster City, Iowa where a couple of times a week Don the milkman would leave glass bottles of milk in a metal carrier at the back door and pick up the returnables set out for him. We would pester him in the summer until he stopped the truck, opened up the back door and carved off some ice chunks for us to suck on. Graham’s Dairy, his employer, was on Highway 20 going out of town to the west. We would ride our bikes out there on hot days and order ice cream cones from the retail shop at the front. I loved the black raspberry and vanilla combo. It was hard ice cream. Not the soft, whipped kind sold at the A&W root beer stand.

Milk was present in practically every day of my young life. We five children all had cold cereal and milk for breakfast every morning of my life. I think of those little pint cartons of milk given out in cafeteria lunchrooms during my K-12 years (the result of dairy price supports). Regular milk or chocolate milk; there was a choice. One was sweeter but didn’t taste as good with regular food, especially hot lunches.

My mother said that milk built bones and teeth. She also said that milk caused zits and was hard to digest. She forbade the drinking of milk whenever I had an upset stomach. I could only drink 7-up and eat saltines.

Once after football practice in junior high, I came home and drank half a gallon of milk without taking a breath. Coaches didn’t believe in hydration in those days, so they never provided anything to drink during sports practices.

I first left the USA at age eighteen to wander about Europe. I remember the first time I bought a carton of room-temperature milk off the store shelf. I wondered how they could preserve it without refrigeration. I opened it and tasted it. I spit it out. It was awful. That was my introduction to UHT. Whenever I met other Americans in youth hostels we would all long for good old American milk. The European stuff was undrinkable. There was one exception. I went to work that autumn for a winemaker in St. Emilion, France doing the vendange. We had a choice at breakfast every day of either café au lait or wine. Nothing else to drink. Being a corn-fed boy from Iowa, I had never drunk a cup of coffee in my life. But I had gotten drunk on bad sweet wines often enough in high school that the smell of any wine made me nauseous, especially at breakfast. I learned to make do with a bowl of café au lait that was 90% heated milk and 10% coffee. I slowly worked the ratio down over time to something closer to 50-50. To this day I love instant coffee dissolved in a cup of hot milk, UHT or otherwise. I have yet to drink wine for breakfast.

In my college dorm room I used one of those portable immersion heaters to make instant coffee. I made it palatable by pouring in a large dollop of Carnation sweetened and condensed milk. What a rush. I finally broke that habit, though it took me decades. Now when I am home I drink only good coffee with raw cream in it. No sugar. However, when I travel, I find that I can’t stomach airline coffee or truck stop coffee without diluting it with lots of cream and sugar.

I went on a junior-year-abroad to the American University of Beirut in 1974-75. I found that the Eastern Mediterranean peoples are not big milk drinkers. I did, however, learn a wonderful breakfast treat from my Jordanian dorm roommate. He taught me how to pour yoghurt into a pillow case, add some salt, tie it to the shower head in the bath tub to let it drain and then unwrap it in the morning, put it on a shallow plate, carve out a little well and fill it with olive oil and then sprinkle zaatar over the whole thing. We would sit out on our dorm room balcony in the morning, drink tea or coffee and dip pita bread into our lebneh. It was a very refreshing breakfast.

I also spent a few years in Morocco carrying out dissertation research. My wife had our older son while we were living there. Fortunately, she was breastfeeding him, because it was the time of the Chernobyl nuclear disaster in Eastern Europe. We noticed in the months afterwards that the market in the city where we were staying was flooded with powdered infant formula, as well as canned and powdered milk products from Europe. Had they been contaminated and thus banned for consumption in Europe and so dumped on the markets in Africa?

Moroccans and North Africans in general are not big milk drinkers, except during Ramadan. Some dairies exist but production is low. Dairy cows imported from Europe invariably succumb to the heat or to various diseases. We did, however, live across the street from a “milk bar.” A deliveryman would come in from the country every couple of days with his wagon full of big, five-gallon milk containers. He would take one down and pour out the quantity requested by the milk barman. The milk barman would in turn fill up smaller containers brought to him by younger members of neighborhood households. The most amusing scene for me, the foreigner from an alcohol-soaked culture, was when, on a Saturday night, grown men would walk into the milk bar, order a big glass of leben, put one hand on the bar and then throw their heads back, drink the whole glass in one go, wipe their mouths clean and saunter out the door and into the awaiting night.

Today, I often have kefir and granola for breakfast. I’ve given up on milk and cereal. My wife is a kefir missionary. She talks up the ease of raising and maintaining the grains and then tries to give samples to anyone who shows the slightest interest. We are awash in kefir. We only eat it at breakfast time, though. If it doesn’t go on granola, it goes into the making of orange, banana and kefir smoothies. Delicious.

To feed her kefir, my wife signed us up for a herd-share CSA. I volunteered our carport as a drop-off spot. Now we only have to walk out the back door to get our raw milk. Life has come full circle. The cow lady, Aimee, and her partner milk about 5 cows on a rented farm 20 minutes outside of Corvallis. She often stops to talk when she makes the CSA drop-off. The other day she told me that they are confounded by their surplus of skim milk. They centrifuge off the cream in order to make butter, etc., but then don’t have good ways to market what’s left over. I volunteered to take three gallons off of her hands to see if I could find something to do with them. I made skim milk paneer, which turned out okay, but I hit a wall after that. I ended up cheating and just adding cream back into the other gallons to make kefir yogurt with one gallon and mozzarella and ricotta with the other.

When Aimee brought the three gallons, we got to talking about dairies along the coast. She said that the Tillamook Cheese Co. had grown enormously in the last decade. It had to stop increasing its herds around the town of Tillamook because the area had become too touristy and tourists didn’t want to smell cow shit while vacationing there and visiting the cheese factory. Instead, the company started buying milk from the mega dairies set up in Eastern Oregon along the Columbia River. “But that zone is practically a desert,” I said. “It couldn’t possibly produce hay for big numbers of cattle.”

“It doesn’t,” she said. “But it’s near a dam and so near a power plant and what they need more than hay is a source of cheap electricity.”

I wished I’d asked her why.

Ground zero for the mega dairies and milk factories is the small town of Boardman, Oregon. She said there are over a hundred thousand cows spread across a couple of operations in the vicinity. One of them, Lost Valley Farm, is being forced to close by the state of Oregon, because of its polluting practices. Is Tillamook still buying milk from them? Inquiring minds want to know.

I was thumbing through the latest issue of The Baffler at breakfast the other day. There on the back cover was a copy of an old Cold War propaganda poster that said “Milk…new weapon of democracy!” It showed a young girl smiling while she received countless glasses of milk pouring down from an American bomber. I thought it was pretty funny and would make a good present for Aimee, though I had no idea about its provenance. I googled the phrase and found that it dates from the 1948-49 siege of Berlin. The Americans launched the Berlin Airlift at that time in order to break the Soviet siege of the city. The poster was part of the propaganda created around the conflict.

Quite by accident my google search led me to the latest milk craze. Turns out that milk is the preferred drink of the goon squads of the alt-right. I was shocked, though I probably shouldn’t have been. Milk is “white,” which is their favorite color, and it is very common among Northern European cultures, where, I believe, the lactase enzyme is present in the gut well into adulthood. (Of course the alt-right ignores the fact that there are groups of people throughout Mongolia, East Africa and down into South Africa, inter alia, who also enjoy lactase persistence into adulthood. Most all of them are, or have been, associated with animal husbandry.) Both of those aspects make milk appealing to this new breed of lactose lushes. This latest “Got milk?” campaign was launched back in February of 2017 when the actor Shia LaBeouf opened an art exhibit at the Museum of the Moving Image in NYC. The exhibit was a protest against the election of Donald Trump. A bunch of youthful, shirtless, pro-Nazi male demonstrators showed up at the opening to perform their own counter protest by stomping and yelling and…chugging milk from plastic quart bottles! Billy Bronson, a reporter covering the demo, put it succinctly: “Apparently, the white liquid that comes out of cows’ udders is the new, creamy symbol of white racial purity in Donald Trump’s America.”

As you can imagine, over the next year PETA had a field day with the connection between milk and “lactose tolerant racists.”

In the evening of my life as I look back, I am surprised to see that my existence was saturated in milk. How could I have missed the many different cultural connections I had made with different milk practices? Why had I never thought about the extraordinary number of forms milk takes as foodstuffs and as commodities and how it is interwoven with so many aspects of my personal life? How could I have been so blind to the politics of milk?

That last one really bugs me. Though I don’t have a milk cross to bear, I am surprised to feel affronted by the symbolic manipulation of a foodstuff that has formed such a central, if unconscious, part of me. That includes both moments of appropriation by forces on the left and the right. It is uncomfortable to admit that the American government’s manipulation of milk for Cold War propaganda purposes leaves me amused, but not outraged. The manipulation by the alt-right leaves a worse taste in my mouth. Why have I not even mentioned the worst of them all: Big Dairy and the national shame of milk overproduction? I still have blinders, apparently.

I am not a soldier in the battle against these kinds of symbolic appropriation; nor am I engaged in resistance to the dairy industry and its lobby. However, I think I know some who are: Aimee as a proud, self-exploited producer of milk, and my wife as a conscientious consumer working to enhance milk’s healthy characteristics both strike me as small, disgruntled producers and consumers united in their search for healthy alternatives to Big Dairy and its massive reach into every aspect of our everyday lives. I don’t want to get too Pollyanna-ish about this, but the tiny circles of raw milk producers and consumers struggling quietly around the country to keep alive a healthy, less exploitative milk tradition may be a likely ally in various attempts by middle-class consumers to leave behind the industrial milk marketplace via the creation of alternative forms of provisioning. And who knows, maybe in the process they can help neutralize the shady symbolic politics surrounding milk today?